A leading global FMCG company sought to understand the rapidly growing Korean skincare trend in the Indian market, with a particular focus on essences – a relatively new product category for Indian consumers. Using video intelligence on trending korean skincare content, the brand discovered exciting content themes, hooks and influencers to partner to for launching their product.
Videos
Conversations
We wanted to identify key consumer pain points when it comes to skincare and key consideratio drivers for essence. Hence we leveraged both Communities to understand from unbiased consumer conversations and overlaid that with social trends in skincare. Our AI engine processed multi-dimensional semantic patterns to decode the Korean skincare ecosystem, clustering product categories, consumer concerns, benefits sought, preferred ingredients, and competitive positioning. AI-led analysis combined with human-in-the-loop validation placed special emphasis on facial essences – an emerging product type – to develop a comprehensive knowledge graph mapping consumer perception, usage patterns, and product differentiation architecture compared to adjacent categories like serums and toners.
Our AI system executed multi-layered computational analysis across several data dimensions:
